Dubbed “The City of Arts & Innovation”, the Riverside Convention & Visitors Bureau tasked the Simpleview team with a re-brand to capture their eclectic and quirky community. With destination attributes as a vibrant urban hub and sights set on future expansion, the Riverside team was looking for a new visual narrative to tell their destination story. And of course, Riverside’s story goes deeper than just sunshine & palm trees - the forever iconic images that conjure the California experience. From its early days as pioneers in the citrus industry, the innovative spirit of Riverside has been a constant source of pride. With a thriving arts scene, Riverside is brimming with new community energy that’s fueling exciting change. See the colorful murals that enliven Downtown Riverside or visit a gallery collective that features local artisans. Take in the theater or a music performance at one of the many lovingly restored historic venues. Find unique treasures in a thrift shop. Behind all of these experiences are innovators, crafters, artists, and visionaries who are ready to bring in the next wave of visitors and residents alike to “Discover Riverside”.
